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Even if you didn’t tune into Super Bowl LIX last night, you would have to be buried deep inside a pair of oversized pants to miss the talk of Caesars Superdome during Kendrick Lamar’s halftime performance: the rapper’s surprising choice of flared jeans.
Lamar stepped onto the American flag-colored set in a pair of lightwash denim jeans that — despite his meaning-laden custom Martine Rose varsity jacket and flamboyant diamond jewelry — was the undeniable pièce de résistance of the ensemble. Paired with a custom Nahmias T-shirt, the denims are courtesy of French fashion house Celine. And for any of the confused viewers on Twitter last night who couldn’t figure out if they are bootcut, flare or bell bottoms, the website describes them as a “flared surf jean in summer dazed wash.” And they retail for $1,300.
Of course, if you don’t want to spend your monthly rent on a pair of designer jeans, there are plenty of more affordable options that can help you get your flare on. Levi’s is a can’t-go-wrong staple for denim, and the brand carries a wide-ranging variation of flare depending on what silhouette you’re going for — because every inch matters. We’re fans of these 567 relaxed flares.
Another great option are these Diesel bootcut jeans, currently 45% off for $165 — a total steal for the luxury Italian brand.
Levi’s 567 Relaxed Flare Men’s Jeans
If Lamar’s sartorial choice on the biggest stage of the world is any indicator, we’ll likely see even more fashion houses become adherents to the flare in the coming year. While pants have been getting bigger and bigger for some time now, the flare is a specific silhouette in itself that we haven’t seen dominate since the early aughts — especially in menswear and the streetwear heavy rap world.
We’ll have to wait and see how wide Lamar’s flare dares to go during his “Grand National Tour” with Sza this year.
